Tracking, attribution, unit economics.
Performance forensics
Complete map of friction and upside with actionable moves in the first 15 days.
Strategic performance office
We scale acquisition with financial control and operational precision.
The GestAgen System combines executive direction, marketing finance and media operations so investment turns into predictable performance.
Architecture + Operations
Value-based, not hourly
Limited active accounts
Managed ad spend
7+ figures
Active accounts
10–15
GestAgen System
A 5-stage method to remove variability.
We combine forensic diagnosis, financial architecture and daily operation. Each stage ships tangible deliverables with senior ownership.
01
Performance forensics
Audit unit economics, tracking and attribution to surface leakages and upside.
02
Financial architecture
Define governing KPIs, risk guardrails and investment model with scenarios.
03
Acquisition design
Messaging, audiences, offers and creative system inside a ready-to-run playbook.
04
Controlled operation
Daily paid media execution with change governance and executive reporting.
05
Iterative optimization
Structured testing on creatives, audiences and funnel to scale without erosion.
Services
Modular interventions, integrated outcome.
Strategic and tactical layers assembled into one system.
Marketing P&L model.
Financial architecture
Risk guardrails, cash flow and CAC/LTV clarity to decide without guessing.
Meta, Google, LinkedIn, TikTok.
Paid media operation
Daily execution, versioned changes and weekly executive reporting.
Offer and message frameworks.
Creative direction
Creative pods with narrative guides, hooks and channel formats.
Landing systems & experiments.
Conversion & CRO
Modular layouts, speed to test and analytics for confident decisions.
Pipeline & quality control.
Revenue operations
Align marketing and sales with scoring, SLAs and feedback loops.
Results
Panels with actionable metrics, not vanity.
Modular reporting examples.
E-commerce · Fashion
Quarter
Net ROAS
4.8x
AOV
+18%
Logistics cost
-12%
SaaS · B2B
Semester
SQLs
+240%
Cost per SQL
-32%
Sales cycle
-21%
Acquisition architecture
Sprint
Playbooks
12
Versioned changes
36
Stakeholders
5
Juan Carlos Riaño
Chief Strategy · GestAgen
Former CMO in B2B and DTC scale-ups. Specialised in acquisition with financial governance and high-ticket playbooks.
Available for 8–10 advisory seats per year.
Collaboration model
Format
- Executive leadership plus a specialist pod.
- Weekly control calls and monthly steering.
- Total transparency: access to accounts, data and decisions.
- Documented playbooks for internal transfer.
Next step
Request a potential diagnosis.
We validate fit, risk and upside before taking a seat. No commitment if impact is not clear.
Fit
Risk
Upside